Category of California Personal Information |
Business or Commercial Purpose for Collection and Use |
Identifiers
Examples: real name; alias; postal address; telephone numbers; unique personal identifier; online identifier; Internet Protocol Address; email address; account name, social security number, driver’s license number, passport number and other similar identifiers. |
- Provide the consumer/household with the Services.
- Administer and process payments for the Services.
- Complete contracts for our Services as well as any disclosures or other documents required by law.
- Process any forms, requests, inquiries, or other information submitted to us.
- Attend to tasks relating to the consumer/household’s transactions with us.
- Send the consumer or household marketing communications and promotional offers, as well as periodic customer satisfaction, market research or quality assurance surveys.
- Communicate with the consumer or household.
- Analyze our data.
- Conduct audits, security and fraud monitoring and prevention.
- Operate and expand our business activities.
- Allow the consumer/household to access his or her online account.
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Any categories of personal information described in subdivision (e) of Section 1798.80
Examples: name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. |
- Provide the consumer/household with the Services.
- Administer and process payments for the Services.
- Complete contracts for our Services as well as any disclosures or other documents required by law.
- Process any forms, requests, inquiries, or other information submitted to us.
- Attend to tasks relating to the consumer/household’s transactions with us;
- Send the consumer or household marketing communications and promotional offers, as well as periodic customer satisfaction, market research or quality assurance surveys.
- Communicate with the consumer or household.
- Analyze our data.
- Conduct audits, security and fraud monitoring and prevention.
- Operate and expand our business activities.
- Allow the consumer/household to access his or her online account.
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Commercial Information
Examples: records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
- Provide the consumer/household with the Services.
- Administer and process payments for the Services.
- Complete contracts for our Services as well as any disclosures or other documents required by law.
- Process any forms, requests, inquiries, or other information submitted to us.
- Attend to tasks relating to the consumer/household’s transactions with us.
- Analyze our data.
- Conduct audits, security and fraud monitoring and prevention.
- Operate and expand our business activities.
- Data analysis, audits, security and fraud monitoring and prevention.
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Internet or other electronic network activity information
Examples: browsing history; search history; and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement. |
- Customize the content or functionality of Website to your preferences.
- Present offers tailored to your interests.
- Tailor the marketing communications and promotional offers we send to you.
- Analyze our data.
- Conduct audits, security and fraud monitoring and prevention.
- Assist us with enhancing, improving or modifying our Services.
- Diagnose server problems.
- Administer our Services online.
- Identify usage trends.
- Determine the effectiveness of our advertising and marketing campaigns.
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Geolocation data:
Examples: the geographic location (latitude and longitude) of an Internet-connected device such as a cell phone, tablet or computer or any other device connected to the internet and used to visit our Websites or use our Software.
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- Customize the content or functionality of Website to your preferences.
- Analyze our data.
- Conduct audits, security and fraud monitoring and prevention.
- Assist us with enhancing, improving or modifying our Services.
- Administer our Services online.
- Identify usage trends.
- Determine the effectiveness of our advertising and marketing campaigns.
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